Intellectual Property (IP) refers to creations of the mind, such as inventions, literary and artistic works, designs and symbols, names and images used in commerce. IP is protected in law by patents, copyright and trademarks, which enable people to earn recognition or financial benefit from what they invent or create.
A Trademark brands your business, product or service in a significant way. A Trademark generally refers to a “brand” or “logo”. Trademark registration can also be obtained for a business name, distinctive catch phrases, taglines or captions. If properly used and promoted, a Trademark may become the most valuable asset of a business.
Choosing a Trademark
A trademark must be chosen carefully. If you are launching a product and adopting a new trademark. The most common mistake is to choose a word that is descriptive of the goods or services.
A trademark availability search is highly advisable before huge amounts of money and time are invested in a trademark and the guidance of an experienced trademark attorney are extremely worthwhile.
It just takes 2-3 days to complete a trademark application; however it can take about 18-24 months to obtain Trademark registration in a straight-forward case, without any objections.
Once the trademark is registered, it is valid for a period of 10 years from the date of application. The registration can then be renewed indefinitely as long as the renewal fees are paid every 10 years.